Someone gave me a subscription to Time Magazine last year, and as it ran down, Time wanted me to re-up.
Now, the odds of that happening were pretty low. Magazines are an outdated, dying communication medium. I get so much info online through e-newsletters, blogs, Twitter feeds, etc., that I don’t need information from a source that can only guess at what I might find interesting.
But their “enticement” is what really interested me.
For renewing my subscription, they were offering (are you ready) an “Ultronic 7-in-1 Casino Game Player.” You know, the kind of handheld video game that was cool back when, well, back when magazines were relevant.
Today I can download ten better games on my Blackberry for free or nearly free—and my friends with iPhones or Droids can choose from dozens.
An outdated communication medium (a magazine) trying to attract customers by offering an outdated toy.
Made me wonder, though, as a church are we trying to attract potential believers to an outdated presentation of God’s ever-relevant Good News. And are we using obsolete communication tools to do it?
It also challenged me. Times change (even if Time Magazine doesn’t.) Communicating to an ever-changing culture means we have to change, too.
And if we choose to attach ourselves too tightly to the methodologies that are working today, in ten years we’ll run the risk of being just as irrelevant as a 80’s handheld electronic game in a smartphone world.